Amazon is not in the least bit happy about the full-page ad some authors have placed into the New York Times this weekend, complaining about its tactics in its negotiations with Hachette, so it is perhaps not entirely coincidental that this weekend Amazon is trying a new tactic: Trying to convince readers that it is in their best interest to favor Amazon’s business needs and desires.

Thus readersunited.com, which posts a letter from Amazon to eBook readers. Go ahead and take a moment to read it (another version, almost word for word, went out to Kindle Direct authors this morning as well), and then come back.

Back? Okay. Points:

1. First, as an interesting bit of trivia, readersunited.com was registered 18 months ago, which does suggest that Amazon’s been sitting on it for a while, waiting for the right moment to deploy it, which is apparently now.

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