The Daily Post

When we surf the internet, we make constant split-second judgements about what we want to read. There are lots of reasons we might click away from a post — a hard-to-read font, a busy background, or an opening that doesn’t grab us.

We’ve talked about fonts and backgrounds before, so let’s turn to the latter: think about nixing your first sentence (or your first few) to create an intro that hooks readers right away.

The beginning of our story is not always where we think it is.

Often, when we’re drafting, we use our first sentences to set up and focus our posts, and then we get into the nitty-gritty. For example:

Sometimes, my imagination gets in the way of real life, and it puts a strain on my marriage. I was in the living room thinking about what color to paint the walls, and Jim was in the kitchen making suggestions…

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